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Wednesday, May 26, 2010

Hepatitis B Awareness: “Which One Deserves to Die?”

San Francisco Citizen
May 26, 2010

Hepatitis B Awareness: “Which One Deserves to Die?” (It’s Always the Third From the Left)

MUNI has this Hepatitis B ad campaign all over the place these days. It’s a little edgy, they’re saying. So much so, some people refused to participate in the group shots of health professionals and athletes and whatnot.

But DYN that the answer always turns out to be The Third One From The Left? It’s uncanny. This method works on all the ads. Check and you’ll see.

(Sometimes when you ask a silly question, you’ll get a silly answer, huh? I could think of a few, how do you say, more nuanced approaches than the one used, but nobody asked me so there you go.)

Anyway, more seriously, let’s get a second opinion from Dr. Steven Suydam, who seems impressed with this campaign:

“Screening is only the first step. Those who perform the screening need to take steps to ensure that those who test negative subsequently receive the vaccine, and that those who test positive receive hepatitis titers (levels) and annual liver ultrasound exams.”

But of course, the first step is raising awareness among the general population as well as medical professionals. (And, bonus, now I know what those Superman-style blue and red t-shirts are for. Until today I thought I the giant “B” was San Francisco Supervisor Bevan Dufty’s logo - “Super Bevan” or something. Srlsy.)

So, here’s your free screening schedule

This Hep B advertising onslaught appears to be an especially effective way of marking the 15th Anniversary of National Hepatitis Awareness Month. Three cheers.

For entire article, click here

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