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Monday, May 3, 2010

Hep B Free campaign in San Francisco

Published by Upsteam - May 3, 2010

The NY Times ran an article Sunday profiling a provocative new campaign to try to persuade the Asian population in San Francisco to get tested for Hepatitis B, a major cause of the high liver cancer rates in the targeted group.

The “Which One Deserves to Die?” tag line is a strong fear appeal. Is it enough to overcome the stigma attached to the disease in the Asian-American community?

1 comment:

  1. We're sorry, but we no longer have access to the original photos cited in this blog post. Please visit our website www.sfhepbfree.org for more information about the San Francisco Hep B Free Campaign, and click our "In the News" tab for the latest updates.


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