The NY Times ran an article Sunday profiling a provocative new campaign to try to persuade the Asian population in San Francisco to get tested for Hepatitis B, a major cause of the high liver cancer rates in the targeted group.
The “Which One Deserves to Die?” tag line is a strong fear appeal. Is it enough to overcome the stigma attached to the disease in the Asian-American community?
We're sorry, but we no longer have access to the original photos cited in this blog post. Please visit our website www.sfhepbfree.org for more information about the San Francisco Hep B Free Campaign, and click our "In the News" tab for the latest updates.
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