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Friday, November 6, 2009

"Hepatitis B Hero Mobile" hits the road to promote hepatitis B awareness among Asian Americans

Published by the SF Examiner - November 6, 2009
SF Ethnic Communities | Miki Garcia

Subaru of America has donated a 2010 Subaru Legacy Sedan to the San Francisco Hepatitis B Free campaign in the fight against hepatitis B disease among the Asian American community. The first partnership of its kind, the "Hep B Hero Mobile" Legacy Sedan promotes the campaign theme which calls on everyone to "B a Hero" in preventing liver cancer and hepatitis B with a traveling road show throughout the Bay Area and a social media campaign that will outreach to Asian Americans nationwide.

"Subaru is leading the pack among car companies as the first to support a health initiative campaign for the Asian American community and their example is one to be followed," said Ted Fang, AsianWeek Foundation Director and SF Hepatitis B Free Steering Committee Member. "With their generosity we are now able to expand our efforts beyond San Francisco and reach a national audience which is invaluable to us."

Asian and Pacific Islanders (API) bear a disproportionate burden of liver disease and liver cancer as a result of undetected chronic hepatitis B infection. One in 10 Asians and Asian Americans are chronically infected with hepatitis B and are four times more likely to die from liver cancer if unmonitored, compared to the general population. Hepatitis B is not only vaccine preventable, but it also has effective treatments that can slow or prevent liver damage caused by the disease. Early detection of hepatitis B will benefit the infected individual as well as prevent the infection from spreading.


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