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Monday, November 2, 2009

PRESS RELEASE: Subaru Leads the Pack in the Fight Against Hepatitis B Among Asian Americans


Julie Sellew, Niwa Public Relations
(508) 238-6547

"Hep B Hero Mobile" Hits the Road to Promote Hep B Awareness
San Mateo Hep B Free To Launch November 4, 2009

November 2, 2009 - Subaru of America, Inc. is taking an innovative approach in the fight against hepatitis B disease among the Asian American community with its donation of a 2010 Subaru Legacy Sedan to the San Francisco Hep B Free campaign. The first partnership of its kind, the Legacy will serve as a vehicle, both literally and figuratively, to promote awareness on hepatitis B and liver cancer with a traveling road show throughout California’s Bay Area and a social media campaign that will outreach to Asian Americans nationwide.

"Subaru is leading the pack among car companies as the first to support a health initiative campaign for the Asian American community and their example is one to be followed," said Ted Fang, AsianWeek Foundation Director and SF Hep B Free Steering Committee Member. "With their generosity we are now able to expand our efforts beyond San Francisco and reach a national audience which is invaluable to us."

Appropriately dubbed the "Hep B Hero Mobile" the new model 2010 Subaru Legacy Sedan is detailed in full-color artwork and promotes the campaign theme which calls on everyone to "B a Hero" in preventing liver cancer and hepatitis B. The vehicle made its debut last month at the Annual Be A Hero Gala, a benefit fundraiser for San Francisco Hep B Free. It will continue to be featured at prominent Bay Area Asian American-oriented events including the kick-off event for the newly launched San Mateo Hep B Free, a replication of the successful SF Hep B Free program, on November 4th, 2009 at the Hong Kong Flower Lounge in Millbrae, CA. To RSVP, please contact (650) 312-1663 or smhepfree@gmail.com

"Subaru is committed to helping educate the community and increase awareness through the Hep B Free movement," said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. "The Asian American/Pacific Islander community is one of the most vibrant and fastest growing in America. We are proud to be part of the community’s good health initiatives and continued development."

Asian and Pacific Islanders (API) bear a disproportionate burden of liver disease and liver cancer as a result of undetected chronic hepatitis B infection. One in 10 Asians and Asian Americans are chronically infected with hepatitis B and are four times more likely to die from liver cancer if unmonitored, compared to the general population, making it the greatest health disparity affecting API populations both locally and worldwide. Hepatitis B is not only vaccine preventable, but it also has effective treatments that can slow or prevent liver damage caused by the disease. Early detection of hepatitis B will benefit the infected individual as well as prevent the infection from spreading.

The AsianWeek Foundation

The AsianWeek Foundation is a founding Steering Committee member of the Hep B Free campaign and focuses on community organizing and strategic partnerships. AsianWeek Foundation’s purpose is to bring together the diverse segments, organizations and individuals of the Asian Pacific/Islander community. AsianWeek Foundation also organizes the Asian Heritage Street Celebration, a celebration of traditional and contemporary culture in Asian Pacific America. It is the largest one-day gathering of Asians in America. www.asianfairsf.com

Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.


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