MEDIA ADVISORY: Community & Press Preview Event

MEDIA ADVISORY
Contact: Bonnie Kwong (415) 321-5893
bonniekwong_niwapr@yahoo.com

New Federal Data Confirms San Francisco Has Highest Rate of Liver Cancer in the Country

1 in 10 Asian Americans Is Infected By Hepatitis B, The Leading Cause of Liver Cancer

San Francisco Hep B Free Launches New Provocative Ad Campaign

WHAT:
Recent data released from the National Cancer Institute confirms that San Francisco has the highest rate of liver cancer in the nation. The city is a gateway for immigrants from Asian countries where there is a high prevalence of hepatitis B. San Francisco Hep B Free is a unique collaboration of more than 50 private and public organizations working together to turn San Francisco into the first hepatitis B-free city nationwide.

For the 15th Anniversary of National Hepatitis Awareness Month in May, SF Hep B Free will launch "Which One Deserves To Die?" a provocative new ad campaign designed by DAE Advertising featuring more than 60 people from the Bay Area's Asian American community in print ads and public service announcements. This campaign alerts the Asian American community that 1 in 10 Asian Americans is chronically infected with hepatitis B compared to 1 in 1,000 in the general population.

Hear how community leaders, medical professionals, and public officials plan to turn San Francisco into the first hepatitis B-free city in the nation, and be one of the first to see the unveiling of San Francisco Hep B Free's new, provocative "Which One Deserves to Die?" ad campaign.

WHO:
Emceed by Larry Kitagawa, Community Ambassador, San Francisco Hep B Free

Speakers include:

* Fiona Ma, California State Assemblywoman, 12th District
* Dr. Edward Chow, Director, Chinese Community Healthcare Association
* Ted Fang, Director, Asian Week Foundation & San Francisco Hep B Free Committee Member
* Sunny Teo, Executive Creative Director, DAE Advertising
* Elaine Fong, Community Ambassador, San Francisco Hep B Free

WHEN:
Wednesday, April 28, 2010
5:30 p.m. Reception with light refreshments
6:00 p.m. Program

WHERE:
Togonon Gallery
77 Geary Street, 2nd Floor, San Francisco, CA 94108

VISUALS:
Interviews with San Francisco Hep B Free spokespersons, elected officials, physicians, images and commercials from the new ad campaign by DAE Advertising, community members that participated in the San Francisco Hep B Free new Ad Campaign, and community and healthcare leaders.

MEDIA RSVP:
Bonnie Kwong (415) 321-5893 or
bonniekwong_niwapr@yahoo.com

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About San Francisco Hep B Free:

San Francisco Hep B Free is a first-of-its-kind collaboration between city government, private healthcare community organizations and businesses. The campaign's goal is to make San Francisco hepatitis B-free by (1) creating public and healthcare provider awareness about the importance of testing & vaccinating Asian and Pacific Islanders for hepatitis B; (2) promoting routine hepatitis B screenings and vaccinations within the primary care medical community; and (3) facilitating access to treatment for chronically infected individuals. For more info, please go to
www.sfhepbfree.org