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Friday, May 27, 2011

Asian Heritage Street Celebration Draws over 90,000

A Look at the 2011 Asian Heritage Street Celebration
by Megan Kung and Angela Pang
May 27, 2011

The SF Hep B Free team walked around the fair to raise awareness for hepatitis B. One in 10 Asian Americans is chronically infected with HBV versus one in 1,000 of the general population.

For more information about the Asian Heritage Street Celebration, and to read entire article, click here

Saturday, May 21, 2011

San Francisco "B a Hero" Freeze Mob

100 SF Hep B Heroes gather for a freeze mob at the Asian Heritage Street Celebration in San Francisco, on May 21, 2011. The mission of their freeze mob was to raise awareness of Hepatitis B, spreading the word of screening and prevention.

For more information about the Asian Heritage Street Celebration, click here

Thursday, May 19, 2011

Asian American Advertising Federation (3AF) Hosts Successful Asian Marketing Summit and Announces 2011 Creative Excellence Award Winners

West Hollywood, CA--May 19, 2011- The Asian American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the "best and brightest" in the Asian American advertising and marketing industries. The honorees were recognized at the 3AF's national conference entitled "Asian Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment" held last week in Las Vegas, Nevada.

The first place (Gold) award for creative campaign of the year went to IW Group, Inc. for their work on insurance company MetLife. Second place (Silver) in the creative campaign category went to DAE for their work on San Francisco Hep B Free, a pro bono campaign to raise awareness of liver disease and hepatitis. DAE also received the third place award (Bronze) for their work on Wells Fargo.

Toyota was recognized as the 3AF's Marketer/Client of the Year. For the first time, the 3AF recognized a new marketer, Time Warner Cable, for their efforts in the last year reaching out to the Asian American consumer. Community Health Plan of Washington received an honorable mention in this important category.

Named as marketing researcher of the year by the 3AF was GC Global Research, for their innovative study on behalf of Coca-Cola. KSCI (LA-18) was named as the 3AF's Media Partner of the Year for demonstrating outstanding contribution via investment or dedication to the 3AF's mission.

Nita Song, President of the 3AF, said, "We are very pleased with the success of our recent conference. Momentum in our industry is building, and this conference includes the "who's who" in Asian American marketing and advertising. We had the highest number of client marketers attend this year which I believe is a reflection of the growing focus on the Asian market."

According to the 2010 U.S. Census figures, the Asian American population saw significant growth that far outpaces the growth of the U.S. population by huge margins. In bigger states like California, Texas, New Jersey and Illinois, the Asian population growth is outpacing the much celebrated Hispanic growth. In fact, nine of the top ten states in the United States with Asian populations grew by double digit numbers.

The 3AF's annual conference is the country's largest event devoted solely to the Asian American advertising and marketing industries. Topics this year included the impact of social media; a discussion of how Asian GenYers consume media; the new digital American family; a look at the Census 2010 figures and the potential impact; non-traditional marketing; stereotypes vs.insights and case studies by State Farm, Verizon, Warner Bros. Pictures and AT&T. A highlight of the conference was the awards event, which included live performances by Asian YouTube sensations Timothy Delaghetto, Joseph Vincent, Erika David and Michelle Martinez.

Sponsors of the conference included: Nielsen and Verizon, and industry partners, the Association of National Advertisers and the Advertising Educational Foundation, and 19 Asian media outlets.

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies, and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism within the industry. Newest corporate members of the 3AF include American Family Insurance and Wells Fargo. More information on the 3AF is available at www.3af.org.

Monday, May 2, 2011

Nordstrom Announces 2011 Asian Pacific American Heritage Month Initiative

Company helps raise awareness and funds for hepatitis B testing and prevention

SEATTLE, May 2, 2011

Nordstrom, Inc. announced today that it is recognizing Asian Pacific American Heritage Month in 2011 by teaming up with Hep B Free and OCA to help raise awareness of the importance of getting tested for hepatitis B—the leading cause of liver cancer and one of the greatest health disparities facing the Asian Pacific American community.

According to Hep B Free, one in 10 Asian Americans is chronically infected with hepatitis B versus one in 1,000 of the general population. Early detection is important, and the hepatitis B vaccine can prevent hepatitis B infection and the consequences of infection. As part of its 2011 "Living Well" initiative, Nordstrom is giving people an easy way to learn more about hepatitis B testing and prevention.

"Through our Heritage Month efforts, we are proud that we're able to recognize and celebrate the diverse backgrounds of our employees and our customers," said Amelia Ransom Letcher, vice president of Diversity Affairs at Nordstrom. "We're also extremely grateful to be partnering with Hep B Free and OCA, two fantastic organizations that are doing great things to educate people—specifically those within the Asian Pacific American community—about hepatitis B and find solutions for treatment and prevention."

A new website, www.nordstrom.com/apahm, provides an opportunity for visitors to take action and learn more about hepatitis B. For every person who completes a hepatitis B awareness quiz in May via www.nordstrom.com/apahm, Nordstrom will make a $35 donation to Hep B Free, up to $75,000. Nordstrom is also spreading the word about the initiative via signs in its stores, its catalogs and by sharing information with its Twitter and Facebook followers.

"OCA is pleased to partner with Nordstrom and Hep B Free to raise awareness around hepatitis B," said OCA National President Ken Lee. "This is a heightened problem in the Asian Pacific American community and it is important that we work together to increase visibility and educate everyone about this disease."

"This is the first time we've partnered with a national retailer on a nationally coordinated awareness effort with the Asian American community to help end Hep B disease and liver cancer. We applaud Nordstrom's support and partnership for this pressing health issue," said Ted Fang, Director, AsianWeek Foundation and co-founder of San Francisco Hep B Free. "We encourage everyone to take the short quiz to learn more about hepatitis B and join our efforts to make America Hep B Free."

For more information about Nordstrom's recognition of Asian Pacific American Heritage Month and other heritage months throughout 2011, please visit www.nordstrom.com/livingwell.

For full article, click here
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