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Monday, June 29, 2009

Media Advisory: "SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley"

Media Advisory
June 29, 2009


SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley
-Free
biodegradable grocery bags to be distributed to local merchants-

WHAT: To further promote their citywide effort to educate, screen, and vaccinate all Asian and Pacific Islanders for hepatitis B, SF Hep B Free has teamed up with Supervisor Sophie Maxwell to outreach to the Asian American community in Visitacion Valley. Maxwell along with representatives from the neighborhood, and the SF Hep B Free campaign will distribute free bright-yellow biodegradeable shopping bags with imprinted hepatitis B prevention messages to local merchants.

"Hepatitis B is manageable and preventable," said District 10 Supervisor Sophie Maxwell. "It is important for people to get tested and become informed about Hepatitis B."

One side of the bag carries the "B a Hero" logo of the SF Hep B Free campaign, which encourages all San Franciscans to be a hero by simply getting tested for the hepatitis B virus and encouraging their friends and families to get tested as well. The other side of the bag displays the hepatitis B message in four languages: English, Chinese, Vietnamese and Korean.

The SF Hep B Free bags were donated by Hayward-based Tri Star Plastic, Inc. Tri Star CEO Andrew Chen's father was diagnosed with chronic hepatitis B several years ago and underwent a successful liver transplant. Now, Chen says he wishes to do whatever he can to let people know about hepatitis B, which, left unmonitored and untreated, can cause cirrhosis of the liver, liver cancer and liver failure. Hepatitis B is responsible for one-in-four liver cancer cases among Asian and Pacific Islander Americans.

"Hepatitis B is a serious disease," says Chen. "I'd like to see more dialogue about this disease and more action, so that more lives can be saved."


WHEN: Monday, June 29, 2009, 11:30 am

WHO: Sophie Maxwell, San Francisco Board of Supervisors, District 10
Ted Fang, AsianWeek Foundation, SF Hep B Free Campaign member
Janet Zola, Health Prevention Specialist, SF Dept. of Public Health

WHERE: Departing from Sterling Bank at 11:45am.
2555 San Bruno Avenue
(near Burrows)
San Francisco, CA
*Call Angela Pang at (650) 703-9364, if running late.

VISUALS: Interviews with SF Hep B Free spokespersons and Supervisor Maxwell.

###

ABOUT HBV: Asian and Pacific Islanders (APIs) are disproportionately impacted by Hepatitis B. It is a disease of the liver caused by HBV, a virus often called a "silent killer" because it can cause liver cancer, cirrhosis or liver failure without producing symptoms. San Francisco has the highest liver cancer rate in the nation and 80% of liver cancer in APIs is caused by HBV. But it's preventable with a simple vaccine.

ABOUT SF Hep B Free: SF Hep B Free is a first-of-its-kind collaboration between city government, private healthcare and community organizations. The program's goal is to make San Francisco a hepatitis B-free city by (1) creating public and healthcare provider awareness about the importance of testing & vaccinating APIS for hepatitis B; (2) promoting routine HBV screenings and vaccinations within the primary care medical community; and (3) facilitating access to treatment for chronically infected individuals.
http://www.sfhepbfree.org

SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley



SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley -Free biodegradable grocery bags to be distributed to local merchants-

WHAT: To further promote their citywide effort to educate, screen, and vaccinate all Asian and Pacific Islanders for hepatitis B, SF Hep B Free has teamed up with Supervisor Sophie Maxwell to outreach to the Asian American community in Visitacion Valley. Maxwell along with representatives from the neighborhood, and the SF Hep B Free campaign will distribute free bright-yellow biodegradeable shopping bags with imprinted hepatitis B prevention messages to local merchants.

"Hepatitis B is manageable and preventable," said District 10 Supervisor Sophie Maxwell. "It is important for people to get tested and become informed about Hepatitis B."

One side of the bag carries the "B a Hero" logo of the SF Hep B Free campaign, which encourages all San Franciscans to be a hero by simply getting tested for the hepatitis B virus and encouraging their friends and families to get tested as well. The other side of the bag displays the hepatitis B message in four languages: English, Chinese, Vietnamese and Korean.

The SF Hep B Free bags were donated by Hayward-based Tri Star Plastic, Inc. Tri Star CEO Andrew Chen's father was diagnosed with chronic hepatitis B several years ago and underwent a successful liver transplant. Now, Chen says he wishes to do whatever he can to let people know about hepatitis B, which, left unmonitored and untreated, can cause cirrhosis of the liver, liver cancer and liver failure. Hepatitis B is responsible for one-in-four liver cancer cases among Asian and Pacific Islander Americans.

"Hepatitis B is a serious disease," says Chen. "I'd like to see more dialogue about this disease and more action, so that more lives can be saved."

WHEN: Monday, June 29, 2009, 11:30 am

WHO: Sophie Maxwell, San Francisco Board of Supervisors, District 10
Ted Fang, AsianWeek Foundation, SF Hep B Free Campaign member
Janet Zola, Health Prevention Specialist, SF Dept. of Public Health

WHERE: Departing from Sterling Bank at 11:45am.
2555 San Bruno Avenue (near Burrows)
San Francisco, CA

VISUALS: Interviews with SF Hep B Free spokespersons and Supervisor Maxwell.

###

ABOUT HBV: Asian and Pacific Islanders (APIs) are disproportionately impacted by Hepatitis B. It is a disease of the liver caused by HBV, a virus often called a "silent killer" because it can cause liver cancer, cirrhosis or liver failure without producing symptoms. San Francisco has the highest liver cancer rate in the nation and 80% of liver cancer in APIs is caused by HBV. But it's preventable with a simple vaccine.

ABOUT SF Hep B Free: SF Hep B Free is a first-of-its-kind collaboration between city government, private healthcare and community organizations. The program's goal is to make San Francisco a hepatitis B-free city by (1) creating public and healthcare provider awareness about the importance of testing & vaccinating APIS for hepatitis B; (2) promoting routine HBV screenings and vaccinations within the primary care medical community; and (3) facilitating access to treatment for chronically infected individuals. http://www.sfhepbfree.org

Friday, June 26, 2009

Media Advisory: "SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley"

Media Advisory
June 26, 2009


SF Hep B Free and Supervisor Maxwell Promote Hepatitis B Awareness in Visitacion Valley
-Free
biodegradable grocery bags to be distributed to local merchants-

WHAT: To further promote their citywide effort to educate, screen, and vaccinate all Asian and Pacific Islanders for hepatitis B, SF Hep B Free has teamed up with Supervisor Sophie Maxwell to outreach to the Asian American community in Visitacion Valley. Maxwell along with representatives from the neighborhood, and the SF Hep B Free campaign will distribute free bright-yellow biodegradeable shopping bags with imprinted hepatitis B prevention messages to local merchants.

"Hepatitis B is manageable and preventable," said District 10 Supervisor Sophie Maxwell. "It is important for people to get tested and become informed about Hepatitis B."

One side of the bag carries the "B a Hero" logo of the SF Hep B Free campaign, which encourages all San Franciscans to be a hero by simply getting tested for the hepatitis B virus and encouraging their friends and families to get tested as well. The other side of the bag displays the hepatitis B message in four languages: English, Chinese, Vietnamese and Korean.

The SF Hep B Free bags were donated by Hayward-based Tri Star Plastic, Inc. Tri Star CEO Andrew Chen's father was diagnosed with chronic hepatitis B several years ago and underwent a successful liver transplant. Now, Chen says he wishes to do whatever he can to let people know about hepatitis B, which, left unmonitored and untreated, can cause cirrhosis of the liver, liver cancer and liver failure. Hepatitis B is responsible for one-in-four liver cancer cases among Asian and Pacific Islander Americans.

"Hepatitis B is a serious disease," says Chen. "I'd like to see more dialogue about this disease and more action, so that more lives can be saved."


WHEN: Monday, June 29, 2009, 11:30 am

WHO: Sophie Maxwell, San Francisco Board of Supervisors, District 10
Ted Fang, AsianWeek Foundation, SF Hep B Free Campaign member
Janet Zola, Health Prevention Specialist, SF Dept. of Public Health

WHERE: Departing from Sterling Bank at 11:45am.
2555 San Bruno Avenue
(near Burrows)
San Francisco, CA
*Call Angela Pang at (650) 703-9364, if running late.

VISUALS: Interviews with SF Hep B Free spokespersons and Supervisor Maxwell.

###

ABOUT HBV: Asian and Pacific Islanders (APIs) are disproportionately impacted by Hepatitis B. It is a disease of the liver caused by HBV, a virus often called a "silent killer" because it can cause liver cancer, cirrhosis or liver failure without producing symptoms. San Francisco has the highest liver cancer rate in the nation and 80% of liver cancer in APIs is caused by HBV. But it's preventable with a simple vaccine.

ABOUT SF Hep B Free: SF Hep B Free is a first-of-its-kind collaboration between city government, private healthcare and community organizations. The program's goal is to make San Francisco a hepatitis B-free city by (1) creating public and healthcare provider awareness about the importance of testing & vaccinating APIS for hepatitis B; (2) promoting routine HBV screenings and vaccinations within the primary care medical community; and (3) facilitating access to treatment for chronically infected individuals.
http://www.sfhepbfree.org

Tuesday, June 2, 2009

Screenings and vaccinations Sat. June 6

Dear everyone:

The HepB free screening and vaccination program is happening again this Sat.!

If you or your family has never been checked out for HepB, please don’t assume that you have never been infected by the virus. Come for a free screening this Saturday. It can help you avoid getting liver cirrhosis or cancer!!

While we have screened hundreds, there are thousands still at risk. Given the population of Asians in the Bay Area of >230,000, we need your help to spread the words! Please help forward this notice to your friends and urge them to take advantage of this free offer.

No appointments or fasting are necessary. Just drop in this coming Saturday between 9 am to Noon to the UCSF campus at 2330 Post Street (at Divisadero), ground level. You will see signs on the street. Accessible by bus: #1, 2, 4, 24 and 38.

If you can’t make this Sat., the Chinatown Public Health Center also has a screening next Sat. between 9 am to Noon at 1490 Mason Street at Broadway.

Media friends: Please post this important screening in your venue. You can help us save lives!

Wishing all of you healthy and free from Hep B!

Diana Lau

AsianWeek: "MYX Celebrates Asian American Heritage Month"

June 2, 2009


Lone Asian American music and lifestyle channel launches on-air, online and on-ground awareness and tribute campaign.


Redwood City - MYX®, the only Asian American music and lifestyle channel currently available on Comcast ON DEMAND, Cox Digital Basic Cable, DIRECTV 2067 and RCN, proudly celebrated diversity in the nation by commemorating Asian Pacific American Heritage Month last May.


Last May 16, MYX® was a major media sponsor of the 5th Annual Asian Heritage Street Celebration, the largest gathering of Asian Pacific Americans in the U.S. The event drew an estimated 100,000 attendees of all races and ages along Larkin Street, from McAllister to Ellis Streets, all savoring the food, carnival rides, games, arts and crafts booths, martial arts demo, the sports car showcase, among other attractions.


Attendees trooped to the MYX® booths on Eddy and Larkin where its day-long activities included raffles of MYX® swag items and special prizes by the half hour, Karaoke Jam, and on-site video coverage for MYX on the Move and My MYX. VJs James Lontayao and Ruby Veridiano-Ching were joined by popular comedian Joey Guila who is also the host of the new show, That’s My Jam: The MYX Music Countdown, as they kept the crowd entertained in the booths and onstage.


MYX on the Move also covered onsite the San Francisco Hep B Free campaign which was supported by California Assemblywoman Fiona Ma and ABC 7 anchor Alan Wang who were both infected at birth by chronic hepatitis B. Asian Pacific Islanders have the highest rate of the disease compared to any ethnic group. It is estimated that 1 in 10 people in the API community have an undiagnosed infection.


Among the public officials who graced the event were San Francisco’s three Asian American Supervisors: Carmen Chu, Eric Mar, and President of the Board of Supervisors David Chiu who said that San Francisco is “the heart of our country’s Asian American community.”


On air, MYX® presented a special line-up of relevant programs that included marathons of MYX P.I., Slanted Comedy, and the launches of Soundtrack and Lexationships with Marc and James. There are also ongoing shorts on “Asian pride” and “Celebrating your Asian Heritage” and animated interstitials on influential Asian Americans that include Google founder and former CEO Jerry Yang, Emmy award-winning journalist Connie Chung, Oscar-winning film director Ang Lee, former Secretary of Commerce and Transportation Norman Mineta, among others.


Online, MYX® created asianheritage.myx.tv containing Asian American-themed vignettes, interstitials and plugs and used an Asian heritage-themed background for MYX.TV.


“We at MYX® can’t visualize United States of America without seeing the influence, contribution and legacy of Asian Americans in every aspect of our society,” said MYX® Channel Management Head Miguel Santos. “We’re proud to undertake endeavors that promote and honor Asian American history, culture, and heritage.”


asian_myx_1


MYX VJ Ruby interviews one of the attendees at the recently concluded Asian Heritage Street Celebration in San Francisco which drew a crowd of 100,000. (Photo by Nerissa Fernandez)


asian_myx_2


Comedian Joey Guila and MYX VJ James spiced up the MYX® booth at the recently held Asian Heritage Street Celebration in San Francisco. (Photo by Nerissa Fernandez)

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